ActionMap’s Value for Consultant Partners 

ActionMap’s Value Proposition for Consultant Partners

Let’s talk

For a conversation on learning about each other’s work and potential collaboration, please schedule a time at
30 minute Zoom meeting
or contact me at

Or see more information about ActionMap in the short videos below.


Ilustrated case studies for ActionMap client engagements
(2:37 Video)

How ActionMap workshops create value: ActionMap’s “Secret Sauce”
(1:22 Video)

ActionMap’s Core Value Proposition
(1:41 Video)

ActionMap’s Core Value Proposition  (image)

Your organization is focused on improving life for as many people as possible.
Everyone is working hard.
These is little time or energy for anything else.
Yet there are opportunities to improve more lives by taking additional action. 

Explanation of Work Products from ActionMap Workshops
(2:44 Video)

Videos that show the ActionMap Toolkit software application in use can be found at

Testimonials for Jim Johnson / ActionMap

Jim was very professional and responsive in helping us strategize on building a network of partners in preparation for a major grant.

Assistant Director at the University of Texas at Dallas Center for Children and Families

Jim has been helping us translate our strategic goals into detailed action plans.  Jim’s ActionMap workshops are highly engaging and eye-opening, and have given us a strong shared understanding of our current operations as the basis for growth.

Executive Director, Acterra

(more testimonials below and on this page)

ActionMap work product examples

The best starting point for understanding the value of ActionMap workshops is to look at examples of the work products they produce. 
For higher resolution on the images below please see

Jim has been a tremendous help in getting our activities organized into cohesive action plans. We are literally months further along than where we would have been without his involvement.

President, Teen Health US

Jim’s ActionMap process took our start-up nonprofit and systemized it in order for our program to grow.

Executive Director, MS. President US

Jim structured and facilitated our conversations and then provided a step-by-step procedure for turning our strategy approach into a roadmap and plan.

Executive Director, Abound Food Care

Who has used ActionMap? What has it been used for?

The ActionMap® Toolkit™ method has been used in over 100 engagements, with organizations including these:

Testimonials on the value of the ActionMap method are provided here.

The ActionMap® Toolkit™ method has been used for many purposes, including those shown here:

ActionMap workshops produce a broad range of values for many stakeholder groups.

ActionMap fills a gap in nonprofits’ needs for process methods.

ActionMap® Toolkit™
Software Training and Application Coaching

The Goal

My goal is to support you in delivering client value using the software.

Specifically to support you in becoming an effective user of the software in live workshops, with actual groups working on real projects, in the range of activities and values described on this page and others that you might discover.

Program Activities

Introduction and launch

We meet to:
– discuss whether the training would be effective for you and
– review the program activities.

If we decide to go forward, we sign a two page letter of understanding, the usual stuff, and get started.


(Current discount subscription offer)

 1) You receive a coupon sent to your preferred email address. That email address becomes your user ID. You use the coupon to sign up through a third party billing service for a 2-year subscription to the software (a $196 value). The fee is $98 with a 60 day free trial before billing. I am currently offering a refund for one year if you are not satisfied. This payment is to confirm your initial commitment.

 Self Training

2) You go through the online self-training, which takes 45 to 60 minutes. That teaches you the mechanics of the software (the training is open to view at

3) You use the software to create a process model of a subject of your choice. (Examples at

Personalized training and coaching Sessions

Fees: Fees for live training are currently related to your actual earnings from using the training.  Let’s discuss.

Timing: Depends on how much you play and practice with the application. Expect to start with 2 hours total training/coaching time. Scheduling is flexible; I share my calendar, you grab time. 

4) We review the self-training and the work product you created in step 3. We dialog on increasing understanding of the method and software. (This can also be done during the self-training if desired.)

5) We conduct a mock client workshop (I play the client). We discuss this as we go along. We can repeat this as needed.

6) Conversation/Coaching on how to introduce the tool into actual client situations.

7) Conversation/Coaching on how to use the software in business development. 

Again, my goal is to support you in delivering client value using the software.

Membership in the ActionMap Community Forum

Join a group of users (in progess), ask questions, share experiences and broaden your use of the software. The Forum is at

Your subscription gives you the ability to comment and dialog.


Meeting durations can vary.  We can communicate via the forum, email or zoom. The focus is on what it takes to get you to where you are producing more and better results for your organization and clients.

– Using the software teaches you the method, which can be conducted on flip charts, white boards or in office automation tool, without needing the software.
– I can partner with you in business development and delivery of workshops with your clients, as an extension of the training and coaching.  

Videos that show the ActionMap Toolkit software application in use can be found at

Who delivers ActionMap workshops?

About ActionMap

ActionMap services are delivered by Jim Johnson, co-founder of ActionMap Inc., a consultancy and software provider based in the San Francisco Bay Area.  

My current focus is on partnering with consultants to increase client value based the ActionMap method and on my extensive consulting experience in the corporate and nonprofits sectors.

My career includes over 40 years of:
❑ IT development, management, support and sales
❑ Tier 1 consulting: process reengineering, project and program management, business development and account management 
❑ IT organization performance management and compliance
❑ Professional meeting facilitation.


I have a B.S. in Mathematics from Harvey Mudd College, where I served as student body president. 

I am married to Anne Johnson (same last name!), who is a co-founder of ActionMap Inc. and a co-developer of the original ActionMap Toolkit method. Anne is a continuous thought partner and we make virtually all business decisions together. 

My hobbies are hiking, body surfing (when it’s warm enough), golf (always needs work) and hanging out with my grandchildren (whenever I can.) 

For more information about me, please see my LinkedIn profile here:
or see the “Company Info” item on the main menu above.

Let’s talk

For a conversation on learning about each other’s work and potential collaboration, please schedule a time at
30 minute Zoom meeting
or contact me at

And even more detail below!

Why is ActionMap different? (What are its unique strengths?)

ActionMap services have several unique strengths compared to conventional nonprofit consulting services.

ActionMap® online workshop programs are:

Fast – significant results can be created in a few hours of online workshops over two or three weeks or less.

Reliable – the ActionMap workshop procedures have been proven in over 100 engagements.

Versatile – ActionMap has been applied to a wide range of purposes, from strategy to action plans.

Affordable – ActionMap workshops can produce significant results in strategy, team building and capacity action planning at a fixed cost of $995 (and see our “you set the price” offer above.)

Collaborative – ActionMap can be used in conjunction with many other methodologies and services, including for initial engagement stages.

Scalable – Extensively supported by software, the ActionMap® workshop method is widely learnable, greatly increasing the number of people that are able to contribute to organization and process optimization for environmental action organizations.

Collaboration with other service providers

ActionMap welcomes and is actively pursuing the opportunity to partner with other nonprofit consultancies in order to add value to their service offerings while broadening ActionMap’s scope of impact.

How do ActionMap workshops produce value?

(Secret sauce part 1)

The resources needed for large amounts of capacity building already exist within the organization.

Those resources are the knowledge, values and ideas in the minds of the staff, volunteers, and other stakeholders. 

Those resources need to be surfaced, captured, combined, structured and shared in program process models and action plans.

That’s what ActionMap workshops do.

Why are ActionMap workshops fast and reliable?

(secret sauce part 2) 

ActionMap employs an innovative software application for conducting reliable, fast-paced, high-engagement workshops, both online and in-person.

35 Second Workshop Overview Video

One of the best ways to appreciate the value of ActionMap workshops is to look at examples of the work products they produce.

What about organizational stress?

Organizational stress is reduced by increasing shared understanding

What valuable “people” results are produced by ActionMap workshops?

  ActionMap workshops strengthen knowledge sharing, teamwork and engagement, helping to increase productivity, distribute workload and reduce stress.

  Board member engagement is increased through stronger shared understanding of operational details.

Communications and support between grantmakers and grantees is enhanced by strong shared understanding of activities and plans. 

What are multi-workshop programs like?

Workshop Program Designs

General Guidelines

❑  Workshops use an online software application, accessed through e-meeting services such as Zoom or WebEx. Participants need to be able to view the application via individual workstations or large display screens or projections in meeting rooms.

❑  Identify the right people to attend and participate.  The group will ideally consists of people that together have knowledge of the entire topic area, and who are central for creating strong shared understanding and alignment.

❑  Workshops are initially scheduled for two hours, with 90+ minutes effective working time.

❑  No advance training or knowledge exchange is required for participants or facilitator. Just schedule the time and get started.

❑  Results are exported to PowerPoint and Excel for broad distribution.

❑  The PowerPoint and Excel work products can be used after the workshops to capture additional information from a larger group.  That information can then be added into the software for re-export.


ActionMap offers subscriptions and training in the software so that groups can run their own workshops with no further ActionMap service fees.

What do ActionMap services cost?
(Current client-facing message)

How much are ActionMap services worth to your organization?

You decide.  That’s our offer. 

Below is our target pricing. Our offer is this. We will deliver the core program, described below. After 30 days, you decide how much you think it was worth to your organization, and pay us that. Including if you think it should be pro bono, or of no value to you. *

We make this offer in part because we believe the services will advance your positive impact in any case (and we want that to happen.)


Core workshop programs deliver significant standalone value in terms of:
❑ knowledge sharing,
❑ team building, 
❑ detailed process maps, and
❑ concrete, doable action plans

These core programs can be conducted within a few weeks (or even days) at a fixed cost of  $995.

Again, this is a standalone value: we would love to have an ongoing relationship, however one goal of these programs is that you will not need us afterwards.

This core program package covers:
❑ Initial consultation and program design conversation (see “Program Design” above.)
❑ Communications for meeting planning and coordination.
❑ Up to four hours of online workshop time, producing the work products described our examples page (click), along with strong shared understanding, knowledge sharing and team buliding.
❑ Post-workshop document preparation (for distribution in PowerPoint and Excel).
❑ Up to an hour of action plan organizing, formatting and review.
❑ Workshop and program review conversations.

This investment can be rapidly returned through increased productivity and impact, and has lasting benefits in terms of shared understanding and process documentation.

This investment can also be compared to impact that will not occur if you do not increase capacity in this or another way.

Additional services are billed at a target rate of $195 per hour, always on clear mutual agreement. (That rate is based on mostly doing workshops and related planning and coaching; we do not regularly do general business analysis or detailed document creation. Happy to define that work for other people though!)

The times above are flexible; our goal is to deliver the results.

Alternative fee and payment structures are also available.

And again, you decide, after 30 days, whether the services have produced value for your organization, and how much that is worth.

(* This offer is available for a limited time, and some conditions apply.)

How does ActionMap support capacity building?

ActionMap workshops: 

Quickly produce strong shared understanding among stakeholders of operational processes along with each other’s interests, concerns and ideas with respect to those processes.

 ❑  This strong shared understanding is a foundation for engagement, teamwork, and all other capacity building functions and stages, from vision to detailed implementation.

Rapidly accomplish detailed discovery of organizational processes along with stakeholder’s views of those processes.

Produce high quality process maps, evaluations and action plans based on strong shared understanding among stakeholders of operational details.

Systematically uncover actionable opportunities for process improvement and organizational change. 

Provide fast, effective, affordable support for in-house capacity building efforts.

Quickly launch extended capacity building projects and accelerate extended capacity building implementations.

Let’s talk

For a conversation on learning about each other’s work and potential collaboration, please schedule a time at
30 minute Zoom meeting
or contact me at

Finally ran out of detail here, yet there is the entire header menu above 🙂 

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